What internet radio means
Internet radio is audio programming delivered over an internet connection. Unlike traditional broadcast radio, the listener connects through a website, app, smart device, or compatible player. That makes the experience global and flexible, but it also means the station has to think about websites, networks, devices, and streaming infrastructure.
The main parts
Most stations have an audio source, an automation or live-broadcast workflow, a streaming service, a public stream endpoint, and a player. A website can add station information, schedules, now-playing details, and contact options.
Why the website matters
A public stream URL is useful, but a website gives listeners context. A visitor should be able to understand the station format, find the listening control, learn what is playing, and discover other useful pages.
Where to learn more
Our detailed guides cover launching an online radio station, stream troubleshooting, mobile listening, audio quality, SEO, branding, and promotion.
Browse the rest of the MPT CAST resources for practical information about internet radio, mobile listening, station branding, promotion, audio quality, SEO, and stream troubleshooting.