Promote programming
Give people a reason to listen: a show, interview, specialty hour, new mix, or event.
Create useful landing pages
When you promote something on social media, send people to a page that explains it rather than only a generic home page.
Build relationships
Relevant communities, creators, artists, and organizations can become genuine sources of referrals when the relationship is useful to both sides.
Avoid artificial engagement
Do not buy fake traffic, fake listeners, or automated backlinks. Sustainable promotion comes from useful programming and content.
Keep exploring MPT CAST
Browse the rest of the MPT CAST resources for practical information about internet radio, mobile listening, station branding, promotion, audio quality, SEO, and stream troubleshooting.