Build pages for real questions
Search visitors may want to know how to listen, what a station plays, when a show airs, or how internet radio works. Create pages that answer those questions clearly.
Use meaningful titles and descriptions
Every public page should describe its actual subject. Avoid using the same generic title and description everywhere.
Connect related resources
Internal links create a useful path from a broad guide to a specific topic. A visitor reading about stream troubleshooting can move to a guide about mobile playback or audio quality.
Earn external references naturally
Useful original resources can earn mentions from radio communities and creators. Publish something worth citing first; then share it with relevant people. Avoid automated backlink schemes.
Browse the rest of the MPT CAST resources for practical information about internet radio, mobile listening, station branding, promotion, audio quality, SEO, and stream troubleshooting.