A consistent identity
Use one recognizable station name, logo, color system, and short description wherever listeners encounter the brand.
Design for mobile
Station artwork is frequently viewed at small sizes. Make sure logos remain readable as icons and thumbnails.
Build show identities
Recurring shows can have their own artwork while retaining the main station identity. This helps listeners recognize programming in social feeds.
Learn more
Read the complete radio station branding guide for a practical checklist.
Keep exploring MPT CAST
Browse the rest of the MPT CAST resources for practical information about internet radio, mobile listening, station branding, promotion, audio quality, SEO, and stream troubleshooting.